The Graphic Artists Guild Handbook: Pricing and Ethical Guidelines is an excellent resource not only for designers, but also for buyers to educate them selfs. The handbook covers pricing and business practices across all types of design professions, contracts, law, professional relationships and more.

• Completely revised and updated.

• The ultimate reference book for design and illustration professionals

• Latest pricing information based on real industry surveys

• An updated chapter on digital media and web design to help you keep pace

• A complete guide to professional ethics & business standards

• Easy-to-read explanations of copyright and legal issues that affect you

• Tips on negotiating the best deals

• Sample contracts that make it a snap to “get it in writing”

Pricing

The Handbook provides detailed pricing examples for all types of design work, from graphic design such as book, typeface, greeting card, publication and package design, to web design, illustration, cartooning, animation and surface design. Each section provides a description of the field coupled with charts featuring average prices for different types of work. For example, the brochure design chart provides pricing based on the size of the client, colors in the printing, and dimensions and pages in the brochure. The publication design chart compares consumer and trade magazine design, circulation size, and general vs. special interest magazines. Even if a client or project doesn’t fit within these guidelines, these charts are extremely helpful to see what type of work is out there and what clients are paying for it.